Thinking.
Essays and field notes from a running practice.
WRITING
- 17 years. Culture compounds.
Let me start with what I traded. Then what I got instead.
- The Costume of Rigor
None of my system's worst failures were hallucinations. Every source was legitimate — and every scope was wrong.
- The Founding
The site was finished. The research said finished was the problem.
- Answerable for What You Didn't Make
AI gives you the time back. The danger is spending it on more of the work it just did for you.
- The work moves
Flash was amazing. Then it had problems everyone could see and kept ignoring anyway. The ones who survived weren't the best Flash designers. They were designers who'd never confused the tool for the work.
- The editor and the maker
My eye has gotten faster than my hands. I know what the work should be. Then I open the editor and the gap between what I see and what's on the screen becomes the work.
- Advocating vs. earning
I had the whole case. I led with the design instead.
- AI didn't change what good design leadership is. It made it legible.
The performance of design has nowhere to hide anymore. What's left is the work that was always worth doing.
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