Group Creative Director, AKQA · Atlanta

Mike Hickman

Give the machines the upkeep nobody kept up. So the thinking stays human.

The typeset record of a running design practiceVol. I · begun July 2026 · kept monthly

I lead a team of twenty-five and build the systems they work in — this site is one of them.

  1. 07 Jul 26 The Founding How the practice decided to keep this log — and what the research found before it did. No. 001 working
  2. 18 Jun 26 Answerable for What You Didn't Make AI gives you the time back. The danger is spending it on more of the work it just did for you. Essay position
  3. 27 May 26 The work moves Flash was amazing. Then it had problems everyone could see and kept ignoring anyway. The ones who survived weren't the best Flash designers. They were designers who'd never confused the tool for the work. Essay position
  4. 29 Apr 26 The editor and the maker My eye has gotten faster than my hands. I know what the work should be. Then I open the editor and the gap between what I see and what's on the screen becomes the work. Essay position
  5. 27 Apr 26 Advocating vs. earning I had the whole case. I led with the design instead. Essay position
  6. 18 Apr 26 AI didn't change what good design leadership is. It made it legible. The performance of design has nowhere to hide anymore. What's left is the work that was always worth doing. Essay position
Clarity is the only defensible position This page keeps Atlanta’s light — paper by day, candlelight after sunset. hello@mikehickman.work → LinkedIn ↗