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Mike Hickman · Group Creative Director · AKQAMike Hickman
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Group Creative Director · AKQA · Atlanta

Writing.

Essays and field notes from a running practice.

Essay · Craft & Longevity · 21 August 2026

17 years. Culture compounds.

Let me start with what I traded. Then what I got instead.

Essay · AI & Design · 13 August 2026

The Costume of Rigor

None of my system’s worst failures were hallucinations. Every source was legitimate — and every scope was wrong.

Field note · Working · 7 July 2026

The Founding

The site was finished. The research said finished was the problem.

Essay · AI & Design · 18 June 2026

Answerable for What You Didn’t Make

AI gives you the time back. The danger is spending it on more of the work it just did for you.

Essay · Craft · 27 May 2026

The work moves

Flash was amazing. Then it had problems everyone could see and kept ignoring anyway. The ones who survived weren’t the best Flash designers. They were designers who’d never confused the tool for the work.

Essay · Craft · 29 April 2026

The editor and the maker

My eye has gotten faster than my hands. I know what the work should be. Then I open the editor and the gap between what I see and what’s on the screen becomes the work.

Essay · Design Leadership · 27 April 2026

Advocating vs. earning

I had the whole case. I led with the design instead.

Essay · AI & Design · 18 April 2026

AI didn’t change what good design leadership is. It made it legible.

The performance of design has nowhere to hide anymore. What’s left is the work that was always worth doing.