Work
The archive. Most of it is under NDA. What's here is how I think — the decisions, the reasoning, the things that didn't ship.
- 01 The system no one could see How a proof-of-concept for a loyalty program became the design infrastructure for an entire airline.
- 02 The cabin at altitude Delta's partnerships had grown more premium than the product built to showcase them. The work was to close that gap on paper before anyone agreed to close it in production.
- 03 Without missing a beat The brief was a consumer-level experience for Nike's internal agents. That assumption didn't survive the first time I watched them work.
- 04 What the files already knew Documentation was the tax on design that kept a capable team writing about the past instead of defining the future. The solution was inside the files themselves.